Marketing and Management is one of two pathways in the Marketing Cluster offered at NPHS. Marketing is the process responsible for identifying, anticipating and satisfying customer requirements in a manner that is profitable for the business. Marketing management involves the organization and coordination of the activities of the business which is aimed at achieving defined objectives. This growing demand for marketers by U. S. companies will cause employers and recruiters to compete fiercely to attract top marketing candidates over the next decade. Students participating in Georgia’s Marketing and Management Pathway will obtain knowledge and skills in management and entrepreneurship, professional sales and marketing, buying and merchandising, marketing communications and promotion, marketing information management and research, distribution and logistics, global marketing, and emarketing. This pathway culminates with an opportunity for students to take the MBA Research end of pathway assessment.
** Students that complete all three classes with passing grades and pass the EOP assessment will receive a CTAE graduation cord.